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Percent of visits that locate a store or are referred to an online retailer.e-commerce or add-to-cart conversion rate.
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When determining the impact of UGC on your site, you should consider these metrics: As business performance metrics differ greatly by industry, Bazaarvoice recommends that you use the most appropriate method for your particular business. You can measure the value of UGC interactions on your site by examining how visitors’ interactions with UGC affect your KPIs. Are my marketing efforts helping to increase the usage of UGC on my site?Īnalytics integration gives you the ability to answer these questions, and to develop short- and long-term strategies that help you reach your business goals.Do the effects of UGC on my business change as the volume of UGC grows?.Does interaction with UGC differ across my product categories or marketing channels?.Which types of visitor interactions with UGC are most valuable to my business?.How does visitor interaction with UGC affect my most important business performance metrics?.How many visitors to my site are viewing and sharing UGC with others?.This approach provides you with the information you need to answer key business questions, such as: After setting up segmentation and reporting in Adobe Analytics, you can compare the actions of visitors who interact with UGC to the actions of visitors who do not. When visitors to your site interact with Bazaarvoice-hosted UGC, our analytics integration injects vendor-specific JavaScript tags that relay data to Adobe Analytics. Determine the value of the actions performed during those visits.Identify the types of users who visit your site.It involves the collection, analysis, and reporting of data that helps you: Web analytics is the principal vehicle by which you can measure the impact of Bazaarvoice UGC on your site experience and your business. This information is intended for implementation teams who want to integrate Bazaarvoice web analytics data, and for marketing and web analysts who want to maximize the benefits of this feature once implemented. Provided Adobe Analytics meets the integration prerequisites, implementation with the Bazaarvoice solution requires no effort by your IT department. Using the analytics reports included in your Adobe Analytics implementation, you can analyze conversion rates and other success metrics to determine the value of UGC on your business.